Why the Cloud Matters

Why the Cloud Matters

I have been talking to Clients about the Cloud since Microsoft launched Business Productivity Online Services (BPOS) in 2008. Back then it was Exchange Online, SharePoint Online, Live Meeting and Office Communications Online. At that time I was still part of the Microsoft field sales and marketing team and we were all unsure about what this would mean to us from a revenue perspective and what it would mean to Microsoft Consulting Services (MCS) and partners from a deployment perspective. None of this made sense. Why in the world would you "rent" the software rather than own it? How in the world was Microsoft going to get around all of the deployment blockers that we, the field sales team, faced every day as we encouraged our Customers to renew their Enterprise Agreements (EA)? And what does Software as a Service (SaaS) really mean?

Fast forward to August 2012, I now work for a Microsoft services partner, I'm at an event listening to a Microsoft Compete Strategist talk about the company's Cloud Strategy and the light bulb goes off in my head: I get it, I get the cloud. Suddenly, all things I had the privilege of watching Microsoft do first hand, while I worked there, all fell into place. I realized that it was all part of the transformation that, back in 1999, the tech media swore up and down Microsoft would never be able to accomplish: Transform from a desktop company to an enterprise software company. Long before the actual deployment of BPOS, Office 365 or Azure, there were key building blocks that needed to be put in place:

  • Trustworthy Co mputing (TwC) - defining Microsoft's commitment to Availability, Security, and Privacy.
  • Microsoft Operations Framework (MOF) - integrating ITIL into a framework that was specific to Microsoft technologies.
  • Internet Data Center (IDC) - step by step documentation on how to implement a secure and manageable datacenter that is accessible from the Internet, using only Microsoft software.
  • The Media and Entertainment vertical and Xbox - enabling the largest monitor in your home, that is almost always on, to be connected to the Internet through a "computer" that boots up quickly and got into your living room in the first place because of the games and entertainment offerings.
  • The large number of acquisitions of security and virtualization technologies that felt like an encroachment into partner offerings.
  • The selection of some of the top computer scientists in grid computing to leave their positions at the country's top computer science research universities to join Microsoft Research & Development.

I suddenly realized that the Cloud was not a nebulous offering (pun intended), but an actual paradigm shift on the same level of the migration from green screens and mainframes, the introduction of the mouse and the graphical user interface (GUI) and the opening of the internet to enable the world wide web. Thanks to mobile devices, the consumerization of IT and now the Internet of Things (IoT), in order to stay competitive, not just for top employment talent, but to just maintain and actually grow the business, every company is going to have to take advantage of what the Cloud can offer. I finally got it!

Traditionally when you listen to or read about the cloud, the focus is a lot on Software as a Service (SaaS), think Office 365, or Infrastructure as a Services (IaaS), think SQL Server or Internet Information Server (IIS) virtual machines waiting for you to turn them on and use them. Sometimes you even hear Storage as a Service (StaaS), think StorSimple. But the real game changer is Platform as a Service (PaaS). PaaS delivers cloud-based application development tools with as much compute and storage that you need in an on-demand fashion. Development tools like:

  • Machine Learning to enable advanced analytics
  • Big Data for storing and analyzing enormous amounts of structured and unstructured data
  • Enterprise Search to enable business users to have "a conversation" with the data and easily uncover business insights that can grow the business

The future of your business is all about predictive analytics and being about to communicate with a whole range of internet connected devices. And Microsoft is ensuring that if you really want to build these development tools in your own data center you can, but let's face it, no matter how big of a company you are, you cannot buy compute or storage cheaper than Microsoft. Instead, let Microsoft run the data center and you can focus on developing solutions that are critical to the growth and future of your business.

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